By now we all know an app isn’t a mobile strategy, but equally ‘hybrid’ or ‘web’ aren’t mobile implementation strategies. An effective implementation approach for your mobile strategy will take into account many factors, but will balance two key ones. And most importantly, it will evolve over time.
Principal Consultant and Mobile Lead (Europe) – ThoughtWorks
During the last three years of working for ThoughtWorks across Australia, the US, India and the UK, I have specialised in mobile: strategy, architecture and applications. As well as being the principal maintainer of the cross-platform mobile framework Calatrava, I have also helped shape mobile implementation strategy for one of the world’s largest airlines; and built banking apps for a major US retail bank. Prior to ThoughtWorks, I worked at a number of innovative startups and R&D companies where I helped prototype a revolutionary iPhone accessory; and found an early location-based mobile start-up.
Martin Fowler, Chief Scientist- ThoughtWorks
Martin Fowler is an author, speaker, consultant and general loud-mouth on software development.He concentrates on designing enterprise software — looking at what makes a good design and what practices are needed to come up with good design. He has pioneered various topics around object-oriented technology and agile methods, and written several books including “Refactoring”, “UML Distilled”, and “Patterns of Enterprise Application Architecture” and he is a co-author of “NoSQL Distilled”.”
Help us caption & translate this video!